94.8% of ASP-Staged homes sell on average in 37 days or less.*

WHAT IS HOME STAGING?
Home staging prepares a house for sale by emphasizing space and showcasing its features. Things like removing clutter and rearranging furniture are part of the process, but home staging also defines spaces and addresses issues such as awkward layout. A professional stager can provide a plan that offers the most impact for the least amount of investment.

WHY IS HOME STAGING NECESSARY?
Buyers are looking for their new home, not a home that looks like it belongs to someone else. By neutralizing personal choices, a house will appeal to a wider range of buyers. Also, if a house shows much better than its competition, the chances are greater it will get the offer.

Understanding the target market will help a home appeal to potential buyers. Will prospective buyers most likely be singles, young couples, families or retirees? Homeowners should make sure their homes will be well received by this group.

WHY STAGE A VACANT PROPERTY?
Empty rooms appear smaller than they do when furnished, and it may be difficult for a buyer to distinguish the purpose of some spaces. With no furniture or accessories to set the mood, a home shopper is more likely to notice negative details.

WHEN SHOULD A HOUSE BE STAGED?
Enhance your property before it’s listed on the MLS. New listings generate the most interest and photos of your staged home will be posted online and used in marketing pieces, presenting your house at its best.

• Approximately 90% of potential home buyers use the internet to search for their next home.
• Potential buyers form an opinion about a house in the first 90 seconds.
• It's estimated that only 10% of buyers can visualize a home’s potential. This means 90% cannot envision the home in any way other than the way it is presented.

A quick sale usually results in a higher price!

*Based on a StagedHomes.com survey of over 1000 homes (55% Vacant, 45% occupied) across Canada & the Continental US prepared for sale by an Accredited Staging Professional (ASP) accumulative from November 2008 through May 2009.